has a proven track record for developing packaging programs
that sell in and sell through, helping you increase sales
while protecting margins.
are on their own when it comes to making a purchase decision
in the aisle. The retail sales force is typically unmotivated,
uninformed and turns over rapidly. They can't possibly be
experts on everything in the store. To make matters worse,
new, constantly changing technology has resulted in an abundance
of products that have broad market appeal but are confusing.
The combination of all these factors frequently results
in the consumer buying the less expensive item, the wrong
item (which leads to returns), nothing at all, or worse
yet, your competitor's product.
Miller & Associates develops packaging strategies that
perform in today's self serve retail environment, which
can give you a big edge over your "packaging challenged"
competitors. Our packaging programs self sell, justify price
points and encourage retailers to take on more SKU's. JMA
has developed an excellent reputation not only with our
clients but with retail buyers who refer us to their vendors
on a regular basis.
packaging programs perform and generate more profit for
you and your retail partners...
That is why we get referrals.